Interesting Stats

60% of the population in Europe are online users, 48% have broadband connection, 24% are wireless (based on total Europe pop. 297m)

75% of the users are online during the evening while top 3 activities are: communication (ie. email/IM), info ( & managing lifestyle (ie. banking)

General Trends

  • People are embracing wireless
  • Media are migrating online (especially Print)
  • Online research leads to change of mind regarding  brand choice when buying a product

From the otherwise “boring” eiaa conference.


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