Interesting Stats

60% of the population in Europe are online users, 48% have broadband connection, 24% are wireless (based on total Europe pop. 297m)

75% of the users are online during the evening while top 3 activities are: communication (ie. email/IM), info (ie.news) & managing lifestyle (ie. banking)

General Trends

  • People are embracing wireless
  • Media are migrating online (especially Print)
  • Online research leads to change of mind regarding  brand choice when buying a product

From the otherwise “boring” eiaa conference.

Advertisements

0 Responses to “Interesting Stats”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: