Advertising during Recession

A very good presentation from the Economist Sales Team. Very close to most of the media agencies approach but much more tailored to the Economist brand. However I still think that the Economist is quite expensive for budgets under a million£ and especially if you’re getting audited (These boys sell on ratecard! ). Though, to be fair you can get good added value in terms of research, events etc, so depends on what you’re after.

  Kudos for the simplicity in the online Prada example 🙂

Advertisements

0 Responses to “Advertising during Recession”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: