Advertising during Recession

A very good presentation from the Economist Sales Team. Very close to most of the media agencies approach but much more tailored to the Economist brand. However I still think that the Economist is quite expensive for budgets under a million£ and especially if you’re getting audited (These boys sell on ratecard! ). Though, to be fair you can get good added value in terms of research, events etc, so depends on what you’re after.

  Kudos for the simplicity in the online Prada example 🙂


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