Archive Page 2

Architecture 10 Best of 2008

As selected by the New Yorker,

Here by order of appearance

  • Rem Koolhaas and Ole Scheeren: the headquarters of CCTV, Beijing
  • Frank O. Gehry: Art Gallery of Ontario
  • Norman Foster’s Beijing Airport
  • Herzog and de Meuron’s Olympic Stadium
  • Olafur Eliasson’s New York Waterfalls Project
  • Skidmore partner Craig Hartman: the new Cathedral of Christ the Light in Oakland
  • Renzo Piano’s California Academy of Sciences in San Francisco
  • SANAA Architecture: the New Museum in New York
  • Gwathmey Siegel’s Paul Rudolph Hall
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Erika-Mann GrundSchule- Berlin

This is about an elementary school in Berlin that has been recently revamped. The new environment is amazing and very different to people’s perception of a school. The renovation was based on childern’s needs and POV and  brought to life by Baupiloten -a team of architecture students that take up a a number of interesting projects.

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The School Website -would help if you speak German 😉

Data Visualisation Top 5

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Data visualization continues to grow online and in the real world. It exists as masterful art pieces and amazingly useful analysis tools. In both cases though it brings data — which is oftentimes cryptic — to the masses and shows that data is more than a bucket of numbers. Data is interesting. As we collect more and more data about ourselves and our surroundings, the data and the visualization will only get more interesting. On that note, I give you FlowingData’s picks for the top 5 data visualization projects of 2008. Visualizations were judged based on the use of data, aesthetics, overall effect on the visualization arena, and how well they told a story.

Britain From Above

I want you to want me – NY MOMA

Enjoy all here

Not your basic draw a line here and draw a line there architect!

Outdoor Creativity

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Very cool way of turning the only medium with no content interactive and engaging!

Whopper Virgin(s)

Created by Crispin Porter the new Burger King campaign is focused in getting people who have never tasted a burger (yes they do exist) to try a Whopper and a Big Mac and chose which one is the best. In order to achieve this they visited various places around the world -Transylvania, Greenland to name a few-  and filmed people experiencing the American junk food  delicacies of the 2 iconic brands. A short documentary was produced and uploaded on a microsite while they also edited 30″ & 60″ spots that aired on TV. As you can imagine the outcome of the testing was that  people preferred the Whopper to the Big Mac even though no numbers were provided for this claim.

Apart from the debate that the campaign has generated in various aspects (incl. political correctness) there is a big buzz around it. However a very important learning  (and I know the Search people will love this) is that the campaign has neglected both their search and SEO campaign. Try googling “Whopper Virgin” and the microsite doesn’t come up anywhere in the 1st page nor any sponsored links! Things are back in order when adding an ‘s to virgin (whopper virgins) where the website comes up first  however as google trends shows they are missing out on a significant amount of searches. I’m quite sure that this could easily be corrected and quite cheaply when compared to the massive TV spend!

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You can view the short film hereVodpod videos no longer available.

posted with vodpod

Advertising during Recession

A very good presentation from the Economist Sales Team. Very close to most of the media agencies approach but much more tailored to the Economist brand. However I still think that the Economist is quite expensive for budgets under a million£ and especially if you’re getting audited (These boys sell on ratecard! ). Though, to be fair you can get good added value in terms of research, events etc, so depends on what you’re after.

  Kudos for the simplicity in the online Prada example 🙂